Every Internet marketing guru has their own list. And, you want one too. But, where do you start? How, exactly, do you build a list?
To construct a list you must have the following resources:
You must have an autoresponder in order to easily manage your list. Your autoresponder will manage your list and send out your emails to your subscribers.
What precisely does an autoresponder do to handle your list? One function your autoresponder offers is a form that you can add to web pages. This form allows people to insert their name and emails address to subscribe to your list. Some autoresponders in addition allow people to send an email to the autoresponder to subscribe.
After someone enters their name and email address in your form for a double opt in list, the autoresponder will send an email with a confirmation link which has to be clicked before the subscription is finished. Double opt in lists have notably fewer SPAM complaints.
Every subscriber is tracked in the autoresponder’s database. So, the autoresponder knows exactly which letters the subscriber got and at what time they are scheduled for the next sequential email.
Autoresponders normally put in an unsubscribe link to each email you send out. If the subscriber clicks the unsubscribe link the autoresponder will stop that person from getting any more emails.
The second resource you must have are lead capture pages or splash pages. Known by various names, these lead capture pages contain the autoresponder’s form. Each lead capture page may list the benefits of subscribing or may offer a free product as an incentive to subscribe.
The final resource you must have is a series of emails. Your autoresponder will as a rule allow you to send two types of emails.
The first type of email is a pre-defined chain of emails. These are emails you write ahead of time and put in your autoresponder. Every subscriber begins receiving these emails as soon as they opt in.
The initial email typically goes to a new list member immediately after they complete their subscription. This first email is normally a “welcome” note to your new list member thanking them for subscribing and letting them learn more about you and what they can expect in forthcoming emails. If you offered a free report for subscribing you will generally give them a link to get your gift in this email.
The following emails in your sequence will help build a rapport with your subscriber. These emails go out at predefined intervals you define when you add the emails to your sequence. You can build a good relationship by giving some more personal information as well as valuable facts about the subject of your list.
Some emails in your sequence should also endorse various resource, often indirectly. Product advertisements are where you will obtain the best part of your revenue from your list. This income can be from selling your own products, private label rights products, or affiliate products.
The second category of email your autoresponder sends out is typically termed a “broadcast” email. This is an email that goes to every subscriber at the same time. If you want to send a newsletter to your list you’ll utilize the broadcast form email.
Your newsletter can help you make money from product promotions, just like sequence emails. Additionally, with a newsletter, you also have the opportunity of selling ad space to others.
OK. With everything in place to build your list, you are ready to bring people to your opt in pages. You’ll get a lot more information at The List Building Blog. I wish you prosperous list building.
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