Many times, we miss the most profitable tips that could make a somewhat successful entrepreneur an incredible money making machine. This is absolutely one of those tips. Every top earner uses an opt-in/subscriber/lead list to make sales over and over again. It is a simple principle, especially for attraction marketers: provide value, get names and information, provide more value, then use the list indefinitely to generate profit.
When a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, leaving countless money on the table, simply because they do not come back. You could have converted a fraction of the visitors into your customers.
Some may say that creatinginserting unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The reasonable, long-term solution lies in converting your visitors into an automated lead list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You need to create an opt-in list. You do this by asking for your visitor’s name, email address, and possibly their phone number through your opt-in form. This can be done via an automated system.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email to provide value and offer more produts or services. You can get your subscriber to consider your offer, or endorse another offer to him or her.
There is much to be said for a “warm” market. With a list, you can communicate with the subscribers in a way that they will feel they know you. It is far easier than belly to belly because you control the amount and the content. You can even switch your message without starting all over again. What happens if you do not have a list and the company you represent goes under? Not a pleasant thought, is it? With a list though, all you have to do is send out an email
and start letting the subscriber know what it is you are offering or interested in now. It’s like an insurance policy. Your list can be a life saver.
In the end, it is most profitable to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way. Building a list will keep you visitor’s coming back for more and more. See creating an automated subscriber list to visit an automated system.
Shane Smith
M3 Master Consultant
http://www.FreedomandWealthToday.com
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