Busy Moms Get Shopping Cart Alerts Via Email
Email relevance is more important than ever in today’s economy. MediaPost Communications‘s Email Insider published an article that uses a real life example that achieved relevance to the tune of a 78% higher click rate in thirty days. The piece by Loren McDonald of Silverpop shows the importance of incorporating Web analytics data into your email program.
Diapers.com launched a virtual shopping-cart abandonment campaign to address busy moms leaving their carts to care for children. Now moms that opt into the cart-reclamation program get an email reminder, thereby recovering would-be discarded sales.
Get the full story along with three action tips from Matt Lindenberg, Assistant Marketing Director for Diapers.com here: Use Web Analytics To Take Email to the Next Level
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