Leading e-mail deliverability and reputation management company Return Path recently published a press release announcing their newest study that is provided free for subscribing. The new study on the unsubscribe experience: Keeping the Subscriber Experience Positive After “Unsubscribe Me” finds that twenty percent of marketers sent additional email messages to consumers after confirming the person had unsubscribed. Return Path’s report offers detailed explanation along with some valuable tips to insure you aren’t following in the wrong footprints. Download the study here.
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