My Soap Box – Marketing Whore
Mindlessly wading through thousands of emails, ticking the check box of those obvious ‘special offers‘ so you can flush them with one click. After a while you find yourself placing that unforgiving check mark due to the sender rather than the subject line. Why? Because we have mentally tagged that ezine marketer as an ‘Email Marketing Whore‘.
Are there any rules?
Everyone plays from their own rulebook – including the subscriber. How do you rate those daily emails from the greedy marketer that jumps on every bandwagon hoping for a little success to rub off? You know who I’m talking about. You get those constant offers without a single bit of content. You subscribed to some joker’s newsletter just to get bombarded with Once-in-a-Lifetime Opportunities, Last Chance offers, Just Launched Products, Mega Launch Bonuses and Hurry Before The Sky Falls Junk. Each offer promisees wealth beyond measure. This is the end all, be all offer of a lifetime – until tomorrow’s new offer that is.
On My Soap Box Again
As an established ezine publisher and internet marketer I feel the need to resist the quick payday and do my best to provide valuable content to my subscribers. I made that promise over five years ago to our subscribers and it has paid off many times over. That’s why we don’t allow solo ads, ezine advertising or even submitted articles. There’s money to be made without pimping every affiliate program or product launch that hits your inbox. Developing a real relationship with your list and establishing yourself as an expert is my advice. Sprinkle in the occasional offer that you truly believe in and you will find that your word will actually mean something.
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