Biggest Email Marketing Mistake
One of the biggest and most common mistakes in today’s email marketing campaigns is the loss of focus. Most marketers don’t realize that the whole idea of the email was to create interest and curiosity, not sell. Leave the selling to the sales page. Your only call-to-action in the email should be designed to drive your target audience to the sales page. Period! Anything more pushy than that may cause subscribers to opt-out and ignore the rest of the mailing.
This entry was posted
on Saturday, October 25th, 2008 and is filed under Featured, Tips and Advice.
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