Are Your E-mail Marketing Messages Relevant To Your List?
Are you sending truly relevant messages to your lists? With 97% of marketers using e-mail to communicate with customers relevance increases the ability of your well-timed and targeted messages to drive customer response. E-Dialog has put together an easy to understand eleven page .pdf free report: The Relevance Trajectory™, a strategic planning framework for measuring and improving the relevance of e-mail marketing programs that lead to better results.
E-Dialog’s Relevance Trajectory methodology is much more than just a new definition of relevant e-mail. It outlines six factors to consider that will identify and improve the overall relevance of your e-mail campaigns.
Go here for more information on e-Dialog’s white paper ‘The Relevance Trajectory: Creating a Standard For Relevance in E-mail‘. Don’t forget to register for your free copy.
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